If you run any kind of business in the modern economy, you need to use social media to interact with customers. While it may not seem intuitive, car wash businesses can take advantage of this form of social interaction. Let’s take a look at four ways you can use your social media account to gain a competitive advantage.
#1 Interactive Feedback with Customers
A social media presence gives customers easy access to making comments. While not all of the feedback will be flattering, how you answer may be what proves most beneficial for your business. Positive feedback affords you the opportunity to see what customers enjoy and to continue providing more of the same. Negative feedback allows you a way to contact the person to provide assistance. Make sure your message to the person is public at first. Perhaps you can say something like, “We’re sorry you don’t feel you received the same stellar service as our other customers. Please, DM us so we can work this out for you.”
#2 Keep Your Finger on the Pulse of the Industry
You want to stay up to date on trends in the industry, and social media is a good place to find them. Be sure to follow large car wash chains, equipment manufacturers, and other big players in the industry. This will allow you to stay ahead of the curve.
#3 Engage Consumers with Relevant Content
Use your social media accounts to promote your blog and other relevant content. This gives you the opportunity to educate consumers about why they should be choosing your wash rather than a competitor or washing the car in their driveway. You can also use your social media account to make important announcements to the community. Just be sure that the majority of your customers are following you if this is the only place you intend to make the announcement.
#4 Form Local Connections
Social media also offers the opportunity to connect to your local community as a whole. You can partner up with other local businesses and promote one another. You can also run local promotions that involve content made by customers. Don’t forget to target local and industry hashtags to boost visibility.
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