If you want to bring more vehicles into your express exterior car wash, car wash signage is a must. It may feel old school (and don’t worry – you’ll be using plenty of digital marketing tactics as well), but it has stood the test of time as a great way to pull people into the wash. Whether it is a passerby who wasn’t even planning on getting their car washed but is taken in by the signage, someone who was searching for a car wash, or a regular who just happened to be driving by, your signs can be the difference between a sale or just another car making traffic on the road in front of your wash.
Today, we’re going to take a closer look at how to make your signage pop and work for your investment. Then, we’ll introduce you to our experienced team that has built car washes near our base of operations in Chicago and in 22 U.S. states!
Tips for Express Exterior Car Wash Signage
As professional car wash designers, builders, and operators, we know how signage works. Here are some time-tested tips that will ensure your express exterior car wash signage gets the job done!
Make sure there is good visibility – People need to be able to see your signs from a great enough distance to make up their minds about stopping and pulling into the lot. Most people are not going to look for a place to turn around after passing a car wash.
Keep it simple – Any images and wording need to be simple enough that drivers immediately associate the sign with a car wash.
Keep it positive – A sparkling car is going to attract more of the attention you want than a car that has “wash me” written in the grunge on the back window. Focus on things like soap bubbles or other imagery that focus on the wash being fun and the car being clean.
Keep colors on-brand – You want people familiar with your wash to identify it immediately, so don’t use colors that differ from your brand. At the same time, make sure there is enough contrast to read words clearly.
Details matter – Believe it or not, grammar errors could cause someone to drive past your business – even something as simple as a missing comma!
Get Your Turn-Key Car Wash Design and Construction Project Started!
Car Wash Pro Designers is here to help you through every stage of your express exterior car wash investment. From the drawing board to the training of your first employees, when we say turn-key, we mean it! Get in touch now to learn more.
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