It’s a fact of the modern business world that every company needs an online presence. But how can you market your express exterior car wash online without using cheesy marketing tricks (which often don’t work anyway)? We will walk you through some of the key elements of the digital marketing process.
#1 Use Social Media Wisely
You can’t hire people to run a dozen social accounts, so you need to know where your customers are and what type of media they like to consume. For messages and announcements, Facebook and X (formerly Twitter) may do the trick. However, if you are trying to attract a younger audience, you will also need to focus on short-form videos using Instagram (Reels) or perhaps TikTok.
Be sure to connect in a natural way. Social media isn’t the place for the hard sell. Show your car wash in action. And if you do pay for sponsored ad space, be sure it is targeted to those of driving age within a reasonable distance from your car wash.
#2 Direct Marketing
The trick to direct marketing is to gather an extensive list of email addresses. You’re going to do this through your website, people signing up for loyalty program, and other means like these. Once you have that email list, you can send out a regular newsletter or present special offers (discounts on a monthly membership, etc.). Be sure that you don’t send so many messages you end up in the spam folder!
#3 Boost Your Website with a Blog
Talk to your customers about the importance of keeping a car clean, why it is vital in each season, how often they should get a car wash, and why your express exterior wash is an eco-friendly option. A blog gives you content to post on social media or to include in a newsletter. At the same time, it adds to your website authority and drives more traffic to your site, so you can get more email addresses on your list and direct guests to your social accounts. Don’t underestimate the value of sharing a little industry knowledge with consumers!
Get Your Turn-Key Express Exterior Car Wash Project Started!
Let Car Wash Pro Designers take you step-by-step through the process of investing in an express exterior car wash. The goal is to set you up for success, from finding the perfect spot for your car wash to getting the staff ready for the grand opening. Get in touch today!
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