One major way to bring new customers to your car wash and convince existing customers to repeat the experience is to offer the right type of discount. Here are a few options that may prove beneficial for building your customer base.
Loyalty Memberships
This is the bread and butter of car wash discounts. Loyalty memberships come in all shapes and sizes. For example, sometimes it may be as simple as stamping a ticket and providing a free wash after a certain number of paid washes. The most popular membership type by far when it comes to express exterior car washes is the monthly membership. For a set fee, the customer gets their vehicle washed as often as they would like. While that may seem like you are giving a lot away, in reality, most car washes earn far more than they lose to the occasional customer who frequents the wash more often than expected.
Social Media Ambassadors
Building a following on social media can help expand your reach in the local community. If you can attract enough local users, you may be able to reach more in the community without even having to pay for target ads. So, how do you convince people to follow and turn notifications on? Run contests for free washes or discounts if people follow your socials, like and share posts, or create content with a particular hashtag or tag your brand. Turn your customers into social media ambassadors for the low price of a discount.
Newsletter Subscribers
Keep the community up to date on deals and events through periodic emails. How do you get people to sign up? Offer a discount to new subscribers! Once they are in, you have their email address on your list for newsletters and other digital marketing materials.
Friends and Family Referrals
This one is a little more complicated because you need a way to track referrals. One possibility is to give all loyalty members a referral code. If someone new signs up with that code, the person who referred them gets a one-time discount on their monthly membership. In the meantime, you get more signups!
Let Us Help Turn Your Car Wash Ownership Dreams Into Reality
Car Wash Pro Designers wants to put our experience to work for you! An express exterior car wash is a big investment, but it can result in even bigger returns when you work with our professional team to get a turnkey car wash. Learn more today!
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